Welcome to the Hive, NOSO LABS.
Winston, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. NOSO LABS is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US HVAC and plumbing contractor mapped, the 18,000 that run like Service Professionals and Arctic Air, and three campaigns we'd run for Noso in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for NOSO LABS.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public business directory of buyers, a fragmented software category ripe for automation, and a founding GTM hire who needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 18,000 to 30,000 more of your best customers?
You already have the dream ones: the HVAC contractors that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 18,000 to 30,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Service Professionals$332,992 in extra revenue from service tickets in 4 months
- Arctic Air - Fort Myers Branch$63,478 recovered from follow-ups & turnover tickets in 12 months
- Sewer Squad$145,449 recovered in 6 weeks by following up on unsold estimates
- Complete360Tucson, Arizona
- MyWorklyOur
- FieldServ AiTwin Falls, Idaho
- AgentHubProDenver, Colorado
- Local Business ProUtah
Every cell is a HVAC contractor.
Every US HVAC and plumbing contractor sits in Google's business directory and in Census County Business Patterns, NAICS 238220. We build the list from both, enrich the owner or service manager, and time sends to the pre-summer and pre-winter rush.
You're the first supplier that comes to mind.
We'll actively monitor all 120,000 US HVAC and plumbing contractors and reach out when the right signal shows up, so Noso is the first name an owner thinks of when unsold estimates come up.
- New CRM/FSM software adoptionJob postings mention ServiceTitan or Housecall Pro rollout, signaling new tool budget.
- Dispatcher or CSR hiring surgeIndeed and Google Jobs show new postings, a sign call volume is outgrowing staff.
- Negative reviews citing missed follow-upGoogle and Yelp reviews mention 'never called back,' a symptom Noso fixes directly.
- New branch or location openedGoogle Maps lists a second address, meaning more techs and more unsold estimates.
- Founding sales or ops hire postedA 'Sales Manager' or 'Operations Lead' opening signals a push to close more estimates.
- Seasonal call volume spikeGoogle Trends and 'popular times' data show pre-summer AC demand straining follow-up capacity.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps business listings, Census County Business Patterns, and state contractor licensing boards. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Winston, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.